M_ss_ng Cap_tal  ·  Boutique M&A Advisory

The Missing Number

Most owners have a number in their head they've never validated. In about three minutes, this runs the same normalization we run for advisory clients — and tells you what a buyer would actually underwrite.

AI-Powered Analysis
Step 1 of 5 — Your Business

First, what do you do?

Multiples vary widely by trade. Pest control trades very differently than a brokerage.

Please complete both fields to continue.

Revenue, last three years.

Top-line gross revenue. Round numbers are fine — we're establishing a trend, not auditing you.

Enter revenue for all three years.

Now the number that actually matters.

EBITDA, or owner's discretionary earnings if that's how you think about it — what the business earned before your salary, interest, taxes, and depreciation.

Enter earnings for all three years.

What's in there that shouldn't be?

Add-backs are expenses a new owner wouldn't carry. Be conservative — buyers scrutinize every one of these, and an aggressive add-back schedule costs you credibility.

Four questions that move your multiple.

This is where most valuations are won or lost. Answer honestly — a buyer will find all four of these in diligence anyway.

Please answer all four questions.

Your analysis is ready.

Last thing — who are we preparing this for? Your analysis appears on the next screen. We use this only to have your file ready if you decide to talk to us.

Please enter your name and a valid email address.

Weighting three years of earnings…

This is an opinion of value, not a formal appraisal. It reflects the same weighting and quality-of-earnings methodology Missing Capital applies in a Phase 1 Review, run against figures you provided and not independently verified. Actual transaction value depends on diligence, deal structure, and buyer appetite. Missing Capital · Minneapolis, MN · missingcapital.com